Erdem x H&M Collaboration

After the announcement of H&M latest collaboration with London-based fashion house Erdem, thoughts of floral took over. And now with the release of the lookbook we get to see what’s to come. The collection fell heavily on a 1920s trend, with romantic petals and tons of lace-details, the brand stayed true to it’s signature look FLORALS.

We’ve still got a month to go for November 2nd, until Erdem hits the store and online, but until then we can obsess over the lookbook while we wait.

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images courtesy of refinery29